Pay Per Click

PPC advertising is a method of paid online advertising where advertisers pay a fee each time their ad is clicked. This is commonly used on platforms like Google Ads and Bing Ads.

Advertisers create ads, choose relevant keywords, set budgets, and bid on ad placements. The ads appear in search engine results and other platforms.

The goal is to drive immediate traffic to a website and achieve specific goals, such as lead generation or e-commerce sales.