Search Engine Optimization

SEO is the practice of optimizing a website to rank higher in search engine results like Google, Bing, or Yahoo. This involves on-page and off-page techniques to improve a website's visibility and organic traffic.

Key activities in SEO include keyword research, content optimization, on-page SEO (meta tags, headings, URL structure), link building, and technical optimization. The goal is to increase organic (non-paid) search engine traffic, leading to higher quality and quantity of website visitors.